If I asked you WHAT you did for a living, I would hope you would be able to answer without thinking. So, what about HOW? HOW do you do WHAT you? Again, this answer although somewhat longer in explanation still shouldn’t prove to be a problem. Now for the tricky question – WHY do you do WHATyou do? Very few people are able to articulate WHY they do WHAT they do.

However, as you read through Simon Sinek’s book you discover that WHY you do WHAT you do is a fundamental key to your success in business. He further explains why any business leader must be crystal clear on their WHY if they are to inspire their employees and customers. Examples are given of businesses who both have a clear WHY and a murky or absent WHY. Furthermore, other examples are shown of companies who have “lost their way” which can happen when the company or company leader slips focus from their specific WHY.

I highly recommend this book to anyone interested in business and to all business owners interested in success.

To hear Simon Sinek in action, listen to the following You-Tube video.

Extremely readable, The Tipping Point is about social marketing – in particular, how social epidemics ‘tip’. How does a new fad, craze or product take off? In fact, in the case of Hush Puppies shoes, how does a fashion `has-been’ suddenly become extremely fashionable again? What is the trigger that makes it go global?Gladwell says it’s a combination of factors. He takes the reader on a fascinating journey, giving us plenty of real life examples and introducing us to actual `connectors’, `mavens’ or `salespeople’ he has met – types of people he sees as critical to an epidemic taking off. Life can `tip’ the other way too. For example, what factors led to the New York crime rate reducing dramatically in the mid 90s? The ideas will surprise you.Through his numerous and often funny examples, Gladwell has a great deal to say about how people are influenced and the huge importance of world-of-mouth phenomenon. Business people and marketers will find the discussion of new ideas and themes enlightening.

In his book, The Seven Habits of Highly Effective People, Stephen R Covey talks about four quadrants in the time management matrix – those activities that are:

1. Urgent and important
2. Not urgent but important
3. Urgent but not important
4. Not urgent and not important

He says people who constantly operate in a state of crisis management spend most of their time in Quadrant 1 – constantly attending to crises and pressing problems. Quadrant 2, however, is where you need to aim to spend most of your time.

Covey says “Quadrant 2 is the heart of effective personal management.” It deals with things that are not urgent, but are important. It deals with things like building relationships, writing a personal mission statement, long-range planning, exercising, preventative maintenance, preparation – all those things we know we need to do, but somehow seldom get around to doing, because they aren’t urgent.

The critical point here is that by spending more time on the planning you will begin to reduce the crisis points in your business.

To run a successful small business you need to aim for a smooth, considered approach on a daily basis. Obviously it won’t always be possible but, in most cases, success in business comes down to effective planning. And effective planning is only possible through effective time management, allowing you to work mostly in Quadrant 2, on the important but not urgent matters of your business and reducing the crises and problems of Quadrant 1.

His research is drawn from many years’ experience working with and mentoring small businesses.In the book he tells the story of Sarah who, like many small business owners, is working so many hours in her business that she is beginning to wish she had never created it in the first place. Many readers will be able to identify with the character of Sarah, who started her business because she loved making pies, but then, something changed. She suddenly became a business owner.Gerber takes the reader through the stages of setting up and operating a new business with the aim of changing the readers’ attitude about being a business owner. Once you’ve reached that point, you’ll be able to work on his strategy for making your business survive.If you haven’t read this book, it would be worth your while to get hold of a copy

So what is “The Present” that Dr Johnson weaves a simply written but enjoyable story about? As the story progresses we follow a young man as he grows into adulthood and share his trials and tribulations. The old man, who holds the key to The Present, tells the young man that he has the power to find The Present for himself. When the young man finally discovers the full meaning of The Present, he realizes that it is the best gift he could give himself and that it did make him happy and successful in his work and personal life. It didn’t happen overnight, but it did happen! And as the cycle continues, the story is passed onto the next person.Dr Johnson is well known for helping millions of readers and this book is no exception. Through The Present you will discover how a simple but profound truth can lead to less stress and more success at work and at home.