Archive | Marketing

Blog posts with a marketing focus.


Basic Branding – Some Things To Remember

Building a brand doesn’t need to be complicated but there are many challenges, pressures, and distractions to take into consideration.  It is not as simple as choosing a name, a slogan or designing yourself a logo.  A strong brand is built with the intention of making it recognisable and familiar to consumers, showing off a […]

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Search Engine Optimisation (SEO)

Use Search Engine Optimisation to direct traffic to your website when potential clients are looking for specific products or services that your business could provide. Search Engine Optimisation enhances the visibility of your website or web page in a search engine.  Leading search engines use software called ‘crawlers’ that scour web pages to find information […]

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