Building a brand doesn’t need to be complicated but there are many challenges, pressures, and distractions to take into consideration. It is not as simple as choosing a name, a slogan or designing yourself a logo. A strong brand is built with the intention of making it recognisable and familiar to consumers, showing off a […]
![Brand](http://accountingnorth.co.nz/wp-content/uploads/2014/06/Brand-100x100.jpg)